Value, Grow & Sell Your Business

Practical, outcomes-focused support to maximise business value, accelerate growth and plan a successful exit when you’re ready.

VALUE

My Business

Independent valuations grounded in market data and cash flows, ready for investors or buyers.

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GROW

My Business

Practical growth plans that improve margins, systems and resilience to raise your valuation.

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SELL

My Business

Exit planning and sell-side support to prepare, position and negotiate the optimal deal.

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Success Stories From Our Clients

“Cliff’s coaching turned my business and mindset around - every session delivers breakthroughs, clarity and real results. If you want a strategic partner who’s truly invested in your success, Cliff is a total game changer!”

Rebecca Keen
“Cliff wowed our audience with clear, actionable insights and genuine enthusiasm - he makes complex ideas feel simple and valuable. If you want a guest who’s both knowledgeable and truly cares, Cliff’s your guy!”

David James Bell
“Cliff brings clarity and confidence to business owners, helping them understand and grow the true value of their business. With his expertise and unique tools, he’s the go-to for anyone serious about their financial future.”

Chris Daems
"Cliff is very knowledgeable and an expert in his field . He is easy to work with which is a big bonus."

Paul Miller
"Cliff’s strategic insight and genuine partnership help businesses unlock their full potential and achieve real growth. He’s dedicated, collaborative and delivers results - an exceptional ally for any organisation."

Mark Burgess
"I very much enjoy working with Cliff. He has some very all worked out approaches to doing a business exit. He is collaborative, looking for ways to work together and generous with his time and referrals. I don't have any hesitation referring any of my contacts to him."

Hilary Rowland
“Cliff’s thoughtful coaching and practical experience offer fresh perspectives and real solutions - he’s the objective, hands-on partner every business leader needs. Always prepared and deeply committed, Cliff helps you tackle challenges and grow with confidence.”

Melanie Franklin
“Cliff quickly pinpoints business constraints and crafts no-nonsense, tailored strategies—especially for exit planning. If you’re ready for real results, he’ll guide you to a smooth and profitable exit every time.”

Nick O'Sullivan MBE
"Cliff is a business scaling expert. I'm happy to recommend him."

Paul Harper
“Cliff combines sharp business acumen with practical solutions and clear, compelling advice—always ready to support when it matters most. A trusted partner and genuinely great person, I recommend him without hesitation!”

Mark Davidson
“Cliff equips business owners and advisors with practical, actionable insights to get truly Exit Ready - no matter when the time comes. His expertise, book and advice are invaluable resources for anyone planning their next chapter.”

Doug Marshall
“Cliff’s practical, actionable advice — at every stage from start-up to exit — has been second to none and easy to implement. As a trusted advisor and genuine supporter, I recommend him to anyone serious about business success.”

Karen Eckstein
“Cliff’s tailored advice and practical insights helped me master my cash flow and make smarter growth decisions. If you want real financial clarity and results, Cliff — and his book, The Cashflow Code — are a must.”

Lisa Driver
“Cliff’s exit-focused approach revealed opportunities I never imagined — helping me scale and sell my business in under a year. His insights and support turned what I thought was impossible into a dream exit come true.”

Jo Wood
“Cliff’s grounded approach helped me see the gaps in my exit plan and prepare for the future with confidence. Thanks to his guidance, I now have a clear path to protect my business’s value and ensure a smooth, profitable exit.”

Proofreader Sandi
“Cliff is my trusted expert for exit planning — his practical tools like the saleability test and exit scorecard make readiness crystal clear. Approachable and insightful, he’s a must-consult for any owner or advisor planning a successful exit.”

Margot Clarke
“Cliff’s expert advice made the complex simple, helping me pinpoint key issues and ask the right questions for my SME. Whether you’re selling or starting up, I highly recommend working with Cliff — he makes a real difference.”

Sarah Squire
“Cliff transformed my business uncertainty into clear direction and renewed confidence, even amidst financial challenges. His strategic insights and genuine care make him a rare find - more than a coach, he's a true partner invested in your success.”

Deborah Tracey
“Cliff’s first-hand expertise guided me through every stage of my start-up, from strategy to branding and beyond. Always supportive and spot-on with his advice, he’s been an invaluable partner in my business journey.”

Brian Conroy
“Cliff excelled at building strong customer relationships and securing new business for our aerospace and defence products across Europe. Proactive and reliable, he managed sales channels expertly and consistently closed opportunities.”

Tom Burwood
"The key benefits are, for me, additional knowledge: you don't know what you don't know, so it's filling in those gaps. Specifically, for me some knowledge around the practicalities because it's not just technical knowledge it's the practicalities too. It's superb. "

Bob Harper
“Cliff is the go-to expert for exit strategy — he’s done it himself and makes the whole process simple and approachable. In just a few sessions, he boosted my confidence and turned complex topics into clear, actionable steps.”

Dermot O'Kane
"It provides a systemised basis for working with clients to maximise the value of their business and prepare it for sale. As I understand it the Business By Design platform will provide a method of selling it as well."

Jeremy Webb
"I'm already a business advisor so the key benefit for me is to have a system available to me that fast tracks the business valuation process and gives me certain levers to help business owners to get to the valuation in a timely fashion."

Sanjay Shah
“Business By Design stands out with its detailed, fact-based approach to making companies truly sale-ready — no guesswork, just clear steps and real value. Their communication is first-rate and their methodology delivers results any advisor or accountant can trust.”

John Greene
“Business By Design is a breath of fresh air in the business sale market — professional, efficient and truly committed to getting it right from start to finish. Their honest, expert approach is set to disrupt the industry and raise the bar for everyone.”

David Lee
“Their expertise in preparing businesses for sale helps owners maximise value and achieve the best possible outcome. It’s an essential service for anyone focused on growth and a successful exit.”

Andy Weavill
“Cliff’s deep expertise in business growth, finance and systems drives real results, all delivered with a friendly, honest approach. As a seasoned business owner himself, he truly understands — and empathises with — the challenges entrepreneurs face.”

Simon Alder
“Cliff’s wealth of real-world experience shines through—his workshop presentation was a hit with every attendee. In a sea of so-called experts, Cliff stands out as the genuine article for building and scaling businesses.”

Suzy Olivier
"I have worked with Cliff for several years, he has shown knowledge in marketing, customer service/retention, sales and finance – especially in maximising cash flow. He is reliable and always happy to help. He will be an asset to any business."

Marc Fry

The Smarter Exit: A growth and exit plan for your business

Too many business owners are unable to sell or exit their businesses successfully, leaving them financially vulnerable and with few or, in many cases, no options for their future.
When it comes to growing your business, having a clear exit strategy from early on is key. **The Smarter Exit explains our world-class Value Creation Process: The four phases that will ensure your future plans - business, personal and financial - are secure.**

Get the book

Prepare for the future

Book a 1:1 call to discuss how we can help you to plan for the future

Book a free discovery call

Value, Grow & Sell Your Business

Practical, outcomes-focused support to maximise business value, accelerate growth and plan a successful exit when you’re ready.

VALUE

My Business

GROW

My Business

SELL

My Business

“Cliff’s coaching turned my business and mindset around - every session delivers breakthroughs, clarity and real results. If you want a strategic partner who’s truly invested in your success, Cliff is a total game changer!”

“Cliff wowed our audience with clear, actionable insights and genuine enthusiasm - he makes complex ideas feel simple and valuable. If you want a guest who’s both knowledgeable and truly cares, Cliff’s your guy!”

“Cliff brings clarity and confidence to business owners, helping them understand and grow the true value of their business. With his expertise and unique tools, he’s the go-to for anyone serious about their financial future.”

"Cliff is very knowledgeable and an expert in his field . He is easy to work with which is a big bonus."

"Cliff’s strategic insight and genuine partnership help businesses unlock their full potential and achieve real growth. He’s dedicated, collaborative and delivers results - an exceptional ally for any organisation."

"I very much enjoy working with Cliff. He has some very all worked out approaches to doing a business exit. He is collaborative, looking for ways to work together and generous with his time and referrals. I don't have any hesitation referring any of my contacts to him."

“Cliff’s thoughtful coaching and practical experience offer fresh perspectives and real solutions - he’s the objective, hands-on partner every business leader needs. Always prepared and deeply committed, Cliff helps you tackle challenges and grow with confidence.”

“Cliff quickly pinpoints business constraints and crafts no-nonsense, tailored strategies—especially for exit planning. If you’re ready for real results, he’ll guide you to a smooth and profitable exit every time.”

"Cliff is a business scaling expert. I'm happy to recommend him."

“Cliff combines sharp business acumen with practical solutions and clear, compelling advice—always ready to support when it matters most. A trusted partner and genuinely great person, I recommend him without hesitation!”

“Cliff equips business owners and advisors with practical, actionable insights to get truly Exit Ready - no matter when the time comes. His expertise, book and advice are invaluable resources for anyone planning their next chapter.”

“Cliff’s practical, actionable advice — at every stage from start-up to exit — has been second to none and easy to implement. As a trusted advisor and genuine supporter, I recommend him to anyone serious about business success.”

“Cliff’s tailored advice and practical insights helped me master my cash flow and make smarter growth decisions. If you want real financial clarity and results, Cliff — and his book, The Cashflow Code — are a must.”

“Cliff’s exit-focused approach revealed opportunities I never imagined — helping me scale and sell my business in under a year. His insights and support turned what I thought was impossible into a dream exit come true.”

“Cliff’s grounded approach helped me see the gaps in my exit plan and prepare for the future with confidence. Thanks to his guidance, I now have a clear path to protect my business’s value and ensure a smooth, profitable exit.”

“Cliff is my trusted expert for exit planning — his practical tools like the saleability test and exit scorecard make readiness crystal clear. Approachable and insightful, he’s a must-consult for any owner or advisor planning a successful exit.”

“Cliff’s expert advice made the complex simple, helping me pinpoint key issues and ask the right questions for my SME. Whether you’re selling or starting up, I highly recommend working with Cliff — he makes a real difference.”

“Cliff transformed my business uncertainty into clear direction and renewed confidence, even amidst financial challenges. His strategic insights and genuine care make him a rare find - more than a coach, he's a true partner invested in your success.”

“Cliff’s first-hand expertise guided me through every stage of my start-up, from strategy to branding and beyond. Always supportive and spot-on with his advice, he’s been an invaluable partner in my business journey.”

“Cliff excelled at building strong customer relationships and securing new business for our aerospace and defence products across Europe. Proactive and reliable, he managed sales channels expertly and consistently closed opportunities.”

"The key benefits are, for me, additional knowledge: you don't know what you don't know, so it's filling in those gaps. Specifically, for me some knowledge around the practicalities because it's not just technical knowledge it's the practicalities too. It's superb. "

“Cliff is the go-to expert for exit strategy — he’s done it himself and makes the whole process simple and approachable. In just a few sessions, he boosted my confidence and turned complex topics into clear, actionable steps.”

"It provides a systemised basis for working with clients to maximise the value of their business and prepare it for sale. As I understand it the Business By Design platform will provide a method of selling it as well."

"I'm already a business advisor so the key benefit for me is to have a system available to me that fast tracks the business valuation process and gives me certain levers to help business owners to get to the valuation in a timely fashion."

“Business By Design stands out with its detailed, fact-based approach to making companies truly sale-ready — no guesswork, just clear steps and real value. Their communication is first-rate and their methodology delivers results any advisor or accountant can trust.”

“Business By Design is a breath of fresh air in the business sale market — professional, efficient and truly committed to getting it right from start to finish. Their honest, expert approach is set to disrupt the industry and raise the bar for everyone.”

“Their expertise in preparing businesses for sale helps owners maximise value and achieve the best possible outcome. It’s an essential service for anyone focused on growth and a successful exit.”

“Cliff’s deep expertise in business growth, finance and systems drives real results, all delivered with a friendly, honest approach. As a seasoned business owner himself, he truly understands — and empathises with — the challenges entrepreneurs face.”

“Cliff’s wealth of real-world experience shines through—his workshop presentation was a hit with every attendee. In a sea of so-called experts, Cliff stands out as the genuine article for building and scaling businesses.”

"I have worked with Cliff for several years, he has shown knowledge in marketing, customer service/retention, sales and finance – especially in maximising cash flow. He is reliable and always happy to help. He will be an asset to any business."

The Smarter Exit: A growth and exit plan for your business

Prepare for the future

Book a 1:1 call to discuss how we can help you to plan for the future